Marketing Budget Platform

From Chaos to
Financial Order.

One place for every marketing dollar — what's planned, what's committed, and what's spent.

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Ditch the Spreadsheet Chaos

Global Marketing Budget 2026
JS
MA
DK
Hierarchy
Jan
Feb
Mar
Q1
Company Total
30,488
24,390
6,098
20%
80%
30,488
25,000
5,488
18%
82%
30,488
8,537
14,329
7,622
25%
47%
91,463
8,537
63,720
19,207
21%
70%
Global Brand A
20,658
16,527
4,132
20%
80%
32,021
16,940
15,081
47%
53%
20,658
5,784
9,709
5,165
25%
47%
61,975
5,784
43,176
13,015
21%
70%
Social Media
12,328
9,863
2,466
20%
80%
12,328
10,109
2,219
18%
82%
12,328
3,452
5,794
3,082
25%
47%
36,985
3,452
25,766
7,767
21%
70%
Instagram Ads
5,331
5,331
1
4,265
1,066
20%
80%
5,331
5,331
1
4,372
960
18%
82%
5,331
5,331
2
1,493
1
2,506
1,333
25%
47%
15,994
15,994
1,493
11,142
3,359
21%
70%
TikTok Influencers
4,332
4,332
1
3,465
866
20%
80%
4,332
4,332
1
5,111
-18%
118%
4,332
4,332
1
1,213
1
2,036
1,083
25%
47%
12,995
12,995
1,213
9,053
2,729
21%
70%
Meta Advantage+
2,999
2,999
1
2,399
600
20%
80%
2,999
2,999
1
2,459
540
18%
82%
2,999
2,999
2
840
1
1,409
750
25%
47%
8,996
8,996
840
6,267
1,889
21%
70%
Search & Display
8,080
8,080
6,464
1,616
20%
80%
8,080
8,080
6,626
1,454
18%
82%
8,080
8,080
2,262
3,798
2,020
25%
47%
24,240
24,240
2,262
16,887
5,090
21%
70%
Google Search Ads
5,165
5,165
2
4,132
1,033
20%
80%
5,165
5,165
2
4,235
930
18%
82%
5,165
5,165
3
1,446
2
2,427
1,291
25%
47%
15,494
15,494
1,446
10,794
3,254
21%
70%
YouTube Video
2,916
2,916
1
2,332
583
20%
80%
2,916
2,916
1
2,391
525
18%
82%
2,916
2,916
1
816
1
1,370
729
25%
47%
8,747
8,747
816
6,093
1,837
21%
70%
Product Brand B
9,829
7,864
1,966
20%
80%
9,829
8,060
1,769
18%
82%
9,829
2,752
4,620
2,457
25%
47%
29,488
2,752
20,543
6,193
21%
70%
Events & PR
4,665
4,665
2
3,732
933
20%
80%
4,665
4,665
2
3,825
840
18%
82%
4,665
4,665
3
1,306
2
2,192
1,166
25%
47%
13,994
13,994
1,306
9,749
2,939
21%
70%
Influencer Collabs
5,831
5,831
1
4,665
1,166
20%
80%
5,831
5,831
1
4,781
1,050
18%
82%
5,831
5,831
1
1,633
1
2,741
1,458
25%
47%
17,493
17,493
1,633
12,187
3,674
21%
70%
Bi-DirectionalTop-Down Targets

Set high-level targets. Instantly spot over-allocated budgets or unassigned buffers.

Dual-StreamAudit Trail

Click any cell to drill into underlying POs and invoices instantly.

HierarchyRecursive Freedom

Map your complexity: Scale through 4 levels from Brand down to Line Item.

PerspectivesTimeframes

Toggle between Monthly, Q1-Q4, and Yearly instantly.

69.7%
Realization % (Actual ÷ Budget)
21.0%
Remaining % (Remaining ÷ Budget)
$19,207
Remaining (Budget − (Actual + Committed))

Note: Realization % and Remaining % deliberately do not sum to 100%. The mathematical delta explicitly represents your Committed pipeline.

The Platform

Engineered for
Absolute Precision.

Matrix

The Budget Grid

Set targets top-down or build bottom-up — override any parent cell manually while children still roll up automatically. Type 1000*12 directly into a cell and watch it resolve. Mismatches are flagged in real time so nothing slips.

Inline CalculationsManual Overrides
FX

Multi-Currency

International vendor invoices in EUR, GBP, or more are auto-converted to your base currency in real-time.

$
£

Annotations & Comments

@mention teammates, reference specific cells with #tags, and discuss budget decisions in a real-time annotation thread.

Sync

Collab & Perms

Live presence indicators with granular Brand-Level Edit Rights. Restrict access precisely where needed.

Flow

PO → Invoice Workflow

Log a commitment when you sign, convert to Actual when the invoice lands — partial or full.

Clean Flow
Share

Secure Budget Sharing

Generate password-protected, read-only links with view-state capture. Your recipients see exactly what you see — matching your active filters, column selections, and drill-down depth. Links can auto-expire in 1 hour, 1 day, or 1 week.

Password ProtectedAuto-Expire
Data

WYSIWYG Export & Bulk Import

Download exactly what you see — your active filters, depth, and columns captured in one Excel file. Upload existing budgets in one shot.

Zero Friction
Process

The
Workflow.

Four simple steps to absolute financial control.

01

Recursive Architecture

Map your organizational complexity. Brand is the only required level — simpler teams run brand-only, while complex orgs scale down to Line Item.

02

Rapid Ingestion

Stop manual data entry. Upload your existing hierarchy and budget amounts in one shot via our Excel engine.

03

Strategic Execution

Set high-level targets or build bottom-up projections. Override any level manually with Month-level precision.

04

Scale & Analyze

Collaborate live with your team using brand-scoped permissions. Use annotations, the Spend Intelligence Dashboard, and real-time alerts to identify variances and opportunities.

Strategic Control

Plan from
Any Perspective.

Whether you set high-level yearly targets or manage granular monthly execution, Timeframe Superiority keeps your data perfectly in sync. Switch perspectives instantly with absolute data integrity.

Contextual Dashboard

Fiscal Year 2026

Status
ACTIVE TARGETS
Total Budget
$1.45M
Remaining %
36.6%
Realization %
44.1%
Remaining
$530K
Yearly
+2
Rollup Active
Zero-Friction Access

Share With
Absolute Security.

Stop exporting stale PDFs. Generate password-protected, read-only links with precise view-state capture.

  • Password-protected link generation
  • View-state capture (filters, depth, columns)
  • Auto-expiration (1 hr, 1 day, 1 week)
  • Manage and selectively revoke active links

Share View

Read Only
Protected Link
7 Days
••••••••

Every Transaction, Captured.

Move beyond simple totals. MarkBudget tracks every Commitment and Actual spend with a detailed audit trail.

Pricing

Transparent
Pricing.

Every feature. Every update. One flat price per team. Start with a 14-day free trial — no credit card required.

MonthlyAnnual
2 Months Free

Team

For agile marketing teams ready to ditch the spreadsheets.

7 seats
$99/mo

billed monthly

Save $198 per year

Everything included

Spend Intelligence Dashboard
Real-Time Budget Grid
Collaborative Cell Annotations & Mentions
Rollups & Manual Overrides
Top-Down & Bottom-Up Budgeting
Monthly, Quarterly & Yearly Budget Levels
Committed → Actual Workflow (PO → Invoice)
Multi-Currency Support (10 currencies)
WYSIWYG Excel Export & Bulk Import
Secure Budget Sharing with Expiring Links
Brand-Level Edit Rights
Committed & Actual Entry Log
Most Popular

Scale

For larger orgs managing complex multi-brand budgets.

15 seats
$199/mo

billed monthly

Save $398 per year

Everything included

Spend Intelligence Dashboard
Real-Time Budget Grid
Collaborative Cell Annotations & Mentions
Rollups & Manual Overrides
Top-Down & Bottom-Up Budgeting
Monthly, Quarterly & Yearly Budget Levels
Committed → Actual Workflow (PO → Invoice)
Multi-Currency Support (10 currencies)
WYSIWYG Excel Export & Bulk Import
Secure Budget Sharing with Expiring Links
Brand-Level Edit Rights
Committed & Actual Entry Log
Cancel anytime, no lock-in
14-day free trial, no card required
All features included

Need more than 15 seats?

Custom volume pricing, dedicated onboarding, and priority support.

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STOP GUESSING. START KNOWING.